FREE AU/NZ shipping, no min spend - [International shipping available]

Motherhood Making A Difference

Every purchase of our maternity wear helps mums & newborns in developing countries survive their first year

[Find out more]

shop now

100% Aussie Owned & Operated

All our products are stocked in and shipped from Sydney for quality assurance.

Buy Now. Pay Later.

We are pleased to offer our customers Afterpay on orders above $35.

Small Business, Big Heart

10% of our profits are donated to saving mums & newborns in developing countries.

Looking for comfortable nursing bra suitable for day AND night?

[See full product info]

Discover confidence with our eco-friendly maternity clothes

Our natural maternity clothing range was conceived in Sydney by a busy, full-time working mum of two. As her side hustle, her initial goal was to bring high-quality, eco-friendly maternity clothing for like-minded mums around the country. Choosing the best materials and designs, all aimed to support women from pregnancy to breastfeeding and beyond, we offer a boutique selection that focuses on investing in quality over quantity.

Jumpers & Hoodies

Breastfeeding Dresses

Breastfeeding Tops

Breastfeeding Essentials

Where style meets comfort for eco maternity clothing in Australia

For the environmentally conscious mother-to-be, Blissful Maternity offers a carefully curated range of eco-friendly maternity wear, with our garments designed to function from pregnancy, right through to nursing. Enjoy absolute convenience with easy and discreet breastfeeding access that provides both peace of mind and confidence. Our online range includes dressestopsbras, sleepwear and breastfeeding essentials taking you from work, right through to special occasions and everyday casual comfort.

The Blissful Difference

While eco-friendly maternity wear is becoming more common, our goal is to ensure that our styles have dual functionality and can be cater to pregnancy through to breastfeeding, and all the stages thereafter. This maximises the usage of the garment, allowing you to wear it longer and in turn, reducing waste and landfill. We believe this delivers our label a point of difference in the industry, providing you with the advantage of caring for your requirements, while keeping the environment as a priority too.

Our values reside in ensuring every aspect of our range is comfortable, soft and breathable. Through careful crafting and design, we achieve this by using a unique choice in fabric. Modal is a plant-based rayon that is luxuriously soft on the skin while being more breathable than cotton. This fabric is highly durable compared to other available options on the market, is crease-resistant for the time-poor mum, and doesn’t fade, stretch or pill. Best of all, this fabric is biodegradable, meaning it’s far more friendly on the environment, eliminating the need to take hundreds of years to break down in landfill.

Our label’s garments have been carefully chosen to ensure they’re versatile and flattering for the mum-to-be’s growing body. Each garment has been carefully curated to suit a variety of body shapes and occasions. Suitable for everyday wear, work and for special occasions, the range is aimed at those looking for an end-to-end wardrobe for pregnancy and maternity phases.

Shop our collection ❯

One of the most important features of our boutique range of organic maternity clothing online is that the options are positioned with an easily affordable price-point in mind. All environmentally conscious mums can be proud of their choices when it comes to getting the right clothing, without having to take a hefty hit on the hip-pocket. We also offer Afterpay, allowing you to buy organic maternity clothing online from our Sydney headquarters through four equal payments over four fortnights, instead of all up-front.